1. Keep your title short and concise with the most important info
Make sure you keep your title clear and concise - long titles will be cut off in the Marketplace view due to our character limit, so only include the most important info there. The description is the place where you can expand and give more information about the plant, packaging, and postage options.
Please see below for a great example of a clear and concise title. You have around 60 characters to play with in the title, so make sure every letter counts!
2. Use individual listings per plant
Unless you're selling plants as a bundle together, please list different types of plants you have for sale individually - listings with multiple plant types could confuse buyers and lead to you sending the wrong plants to the wrong people. If you’d like to sell multiple different plants, we recommend creating several listings to improve your discoverability and keep things simple for buyers.
3. Use current botanical names and common names
Most plants have a variety of scientific and common names used to refer to them - updating your listings to include all commonly used names will help you to be found by buyers searching for your plant!
For example, Rhaphidophora tetrasperma is more commonly referred to as ‘Monstera minima’ - but many people may not know it by its botanical name (or spell it, for that matter!). People searching for a Monstera will not find your listing if the word ‘Monstera’ is not in the title or description. Scientific names change all the time, so it’s often worth checking the Candide Plant Knowledge base to make sure you have the right one - frequently-used common names are also listed on each of our plant profiles.
4. Avoid using offensive common names
Plant names are regularly updated, but sometimes the use of common names persists because it's what people are most used to. Unfortunately, some of these common names are now considered derogatory and offensive. At Candide we believe that it is our duty as horticulturalists, consumers and sellers to use names that aren’t offensive and that don’t perpetuate negative stereotypes. Here's a couple of examples:
Plants in the genus Tradescantia have until recently been commonly known as ‘Wandering Jew.’ This name is no longer used by the horticultural world due to its historical use in supporting antisemitic stereotypes.
Clivia miniata -
Clivia miniata are often called ‘Kaffir Lilies,’ but this name is derived from a racist South African slur, and the industry is starting to use just ‘Clivia’ instead. Usually, these names are used without awareness of the offensive connotations.
The above are just two examples of many. We ask that you refer to our Plant Knowledge base to find the correct names to use if you are unsure.
Please note: this is not an exhaustive list, so please always be mindful when using common names, which may now be perceived as outdated or offensive to others.
5. Moderation of listings
With the above in mind, we might sometimes edit your listings to fit with our guidelines. This could include condensing a title, differentiating listings and changing the names of listings which contain problematic terms. If this happens, we ask that as a seller you accept the change and take a moment to research and understand why it was changed, to help with future listings going forward.
6. Report a problem
If you have any problems with your listings, our team is here to help. Please email us at firstname.lastname@example.org with more details.