In a perfect world, good products would sell themselves. But unfortunately in this world there are thousands of small things that factor into a single purchase. We at Candide want you to have as much success as possible, so we have put together this guide to help you optimise your listings for our platform and external search engines.
What is SEO?
Search Engine Optimisation (SEO) is the art of optimising a website to rank highly in the results of search engines, such as Google.
So why is it important to e-commerce?
Everyone that sells online is affected by SEO, from family run houseplant shops to huge bulb suppliers. It might sound like a 'techy' term you don’t need to worry about; but your shop could thrive if you spend some time on it and get it right.
6 key things to keep in mind for SEO on your Candide Marketplace listings:
Here we’ll run you through the main things you need to think about when considering SEO for your shop on Candide Marketplace. We’ll also use an example: Imagine you’re looking to sell Monstera ‘Thai Constellation’ in your shop, how would you optimise this listing?
1. Keyword research - this is the fiddly part, but it’s also really important. Keywords are the possible words that are used by a buyer when searching for a product. In a world where millions of people are selling online, making your products visible is key. Pick individual keywords with a high search volume (lots of people searching for them each month) and some longer keywords with a slightly lower search volume (these will have lower competition; words with a high search volume will also have high competition). Your main keywords should be the common search terms, so you can start by searching on Google for what you’re looking to sell, in this case ‘monstera thai constellation’ and scroll down to the bottom of the first page to see what other phrases people commonly search for.
Now you can use something like Google’s Keyword Planner (which is free!) to figure out which would be the best terms for you to try and include in your listings. By typing in our product, you can see below that competition is high for this search term. So although you’ll want to include it, you also want to find some keywords that have a lower search volume and less competition. You can do this by scrolling through all of the available keywords, and testing out a few different ones in the search bar (see second image).
2. Titles - make the title of your listings clear, concise and informative. The shopper should know exactly what they’re looking at from the title. You should also include the main keyword here. So for our example, a good title might be ‘Monstera deliciosa ‘Thai Constellation’ for sale, 15cm pot, UK’. Avoid using all caps, exclamation marks and confusing language. But feel free to use emojis to make it more colourful!
3. Unique descriptions - You can add more detail, including long-tail keywords and lower ranking keywords here, rather than stuffing the title. Always write your own descriptions based on your own research, if it’s all copy and pasted from somewhere else it’s much less likely to rank highly. A good description for our product might look something like this (keywords are in bold):
- Monstera deliciosa ‘Thai Constellation,’ rare variegated monstera.
- Well established Monstera with healthy roots for sale, delivery within the UK.
- Variegated monstera ‘Thai Constellation’ is a beautiful and sought after houseplant. This plant has strong variegation, as seen in pictures.
- 'Thai Constellation' differs from the other popular 'Monstera deliciosa var. albo variegata' in that it has creamy variegation in smaller splotches on the leaves, and the variegation is stable.
- Monstera ‘Thai Constellation’ care: it is a relatively low maintenance and easy to care for rare houseplant which likes bright but indirect light.
- Propagating variegated monstera is relatively easy and can be done via stem cuttings when the plant is mature. I would wait until the plant has settled into its new environment in your home before propagating.
But again, this is just a guide, so be sure to put your own spin on things to make it individual and unique.
4. High quality images - This one is fairly self-explanatory. Bad pictures don’t sell, so take the time to photograph your products well with good lighting and a decent camera or phone. It is also better to have your own high quality pictures rather than using stock photos. You’ll want to make sure that you have pictures that show the full plant, and potentially ones that give an idea of the dimensions.
5. Sharing your listings - share your Candide product pages regularly on your social media sites, and your own website if you have one. The more links from other sites that lead back to your Candide Marketplace store, the more likely it is to be found. You can also reach out to websites producing content that you think your products are relevant to, to see if they’ll include you in a feature or add a link to your shop somewhere - but be sure to only do this if you genuinely think there is something in it for them too.
6. Keeping things up to date - SEO is an ongoing process, keep it in mind whenever you are updating your shop and your listings. If things aren’t selling or you’ve had stock sitting around for a while, considering changing up your descriptions and pictures to see if it makes a difference. Often, it does!